Video Marketing: Creative Concerns
In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
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Defining and Dimensionalizing Your Brand and Culture
Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.
Advanced Video Marketing: Scaling to High Volume & Global Output
In this session we will tackle how to scale your production with workflow enhancements, organize content on the front and back end, and handle multi-departmental use of your OVP.
Increasing Employee Engagement Via Video
Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.