Video Marketing: Creative Concerns
In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
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Video Marketing: Production and Process
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
Video Marketing: Getting Started with Strategy
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
Defining and Dimensionalizing Your Brand and Culture
Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.