Video Marketing: Getting Started with Strategy
43:45
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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Streamlining Video Across the Enterprise
36:06
In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.
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Stories From the Frontline: Video in Marketing Campaigns
37:48
Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.
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Video Marketing: Production and Process
44:51
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
