Video Marketing: Getting Started with Strategy
43:45
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
Brightcove PLAY Similar Videos
-
Increasing Employee Engagement Via Video
42:29
Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.
-
Streamlining Video Across the Enterprise
36:06
In this session you’ll learn how our customers are enabling sales and marketing by creating video-centric workflows with CMS, MAP, CRM, analytics integrations, and ensuring their external videos have reach while internal ones remain secure.
-
Stories From the Frontline: Video in Marketing Campaigns
37:48
Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.
-
Advanced Video Marketing: Interactivity
23:49
In this session, we’ll introduce the most common interactive video applications, showcase how our customers are effectively using interactive video, and demo top interactive video solutions.
-
Video Marketing: Production and Process
44:51
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
-
Keep ’Em Coming Back: Video for Customer Loyalty and Retention
54:52
It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
