Video Marketing: Getting Started with Strategy
43:45
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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Video Marketing: Production and Process
44:51
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
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Video Marketing: Creative Concerns
45:56
In this session we’ll review customer campaigns, breaking down the awesomeness and how it drove business results. We’ll talk about video creative, how video interacts with other content elements, and creating effective online video experiences.
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Stories From the Frontline: Video in Marketing Campaigns
37:48
Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.
