Video Marketing: Getting Started with Strategy
43:45
For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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Stories From the Frontline: Video in Marketing Campaigns
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Join Brightcove’s own Director of Demand Generation and a panel of customers as they break down how they’ve applied video strategically, aligned internal teams, and measured ROI to evolve their strategy.
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Video Marketing: Production and Process
44:51
In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
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Increasing Employee Engagement Via Video
42:29
Hear our larger enterprise customers discuss how they use video as one part of a blended communication strategy, maintain brand cohesiveness and culture, and create alliances between an expanding base of employees/franchisees and corporate leaders.
