Defining and Dimensionalizing Your Brand and Culture
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Hear Brightcove customers discuss how they use video to create and communicate their brand “experience”, extend their organization’s definition beyond logos, and create internal advocates who evangelize organizational core values.
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Video Marketing: Getting Started with Strategy
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For those new to video marketing, we’ll deep dive into methods for creating a strategy that maps to business goals and KPIs.
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Video Marketing: Production and Process
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In this session we’ll review when to use internal and external production resources, address related budgetary concerns, and share production tips and tricks.
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Keep ’Em Coming Back: Video for Customer Loyalty and Retention
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It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.
